How important is Linkedin for job hunters?

In our virtually connected world, if you want to position yourself for a new job, LinkedIn is where people get to know not just what you do, but also who you are.

Recruiters and prospective employers often refer to social media; Facebook/Instagram and of course Linkedin, to learn more about a potential candidate. A quick google search can also provide some interesting clues to help verify information provided in an applicants cover letter and CV. 

To be safe - assume that a potential employer IS looking at your social profile.